One Million Moms Targets Toys “R” Us Over LIFE WITH ARCHIE #16

February 29, 2012
By

by Betsy Gomez

One Million Moms — a division of the American Family Association, a conservative non-profit organization that “promotes traditional family values” — recently made news over their boycott of retailer JC Penney over hiring lesbian TV host Ellen DeGeneres as a spokesperson. They are in the news again with recent reports that they will be boycotting Toys “R” Us over the display and sale of Life with Archie #16, which features the marriage of openly gay character Kevin Keller.

Both CBR and The Huffington Post report on the boycott. The following appears on the One Million Moms website, in conjunction with an online petition:

Select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. The front cover reads “Just Married” with two men marrying and one is wearing a service uniform. This comic book is being sold in select stores across the country. One example is the Queensbury, NY location in the upstate New York area.

Toys ‘R’ Us employees do not actually set up the displays; they leave this up to the vendor, but they should be aware of the merchandise being sold in their stores nonetheless. These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys ‘R’ Us should be more responsible in the products they carry.

In response, Archie CEO John Goldwater sent the following statement to CBR:

“We stand by Life with Archie #16. As I’ve said before, Riverdale is a safe, welcoming place that does not judge anyone. It’s an idealized version of America that will hopefully become reality someday.

“We’re sorry the American Family Association/OneMillionMoms.com feels so negatively about our product, but they have every right to their opinion, just like we have the right to stand by ours. Kevin Keller will forever be a part of Riverdale, and he will live a happy, long life free of prejudice, hate and narrow-minded people.”

For more on this developing story, visit CBR and HuffPo.

Please help support CBLDF’s important First Amendment work and reporting on issues like this by making a donation or becoming a member of the CBLDF!